In the past, web design could be described as static with a fragile structure and difficult user experience. User experience developed off of web design in an attempt to create more meaningful, charming, and user-centered experiences. The two have since overlapped and became intertwined. Web design is primarily concerned with web based products while UX encompasses functionality, user research, tangible objects, physical experiences that are enhanced with technology, etc. The transition from web design to UX came about from questioning the ethical design of digital products and company practices. While Don Norman played a part by coining the term UX, I don’t think there’s a specific turning point in time that can be deemed the “start of user experience design”. Rather it was a collective effort to create a field for reflection of consumer opinions, build company reputation (ROI), and design premium products.
