Back in the Web 2.0 days, websites started getting smart. You’d visit a site, and suddenly, it felt like the page knew you. It wasn’t magic; it was personalization. The website paid attention to what you liked and did, and it adjusted itself accordingly. So, if you were into sports, the sports section would be front and center.
Now, fast forward to today, and personalization has turned into something like a tech wizardry. It’s not just websites anymore; it’s the whole digital experience that’s super tailored. Machine learning, which is like the brainy sidekick of technology, has stepped in. These algorithms analyze your every click, hover, and scroll. They learn what you enjoy, what you ignore, and even the time of day you prefer to do your digital thing.
I feel that personalization has taken the web 2.0 to another level.
