The shift from web design to user experience design (UXD) is a significant shift in design philosophy, emphasising the realisation that the success of digital interfaces extends far beyond basic visual appeal. It’s equivalent to shifting from creating individual design pieces to organising a comprehensive gallery experience, where the emphasis switches from static aesthetics to a dynamic awareness of user involvement. The ever-changing dynamics of technology and the increasing sophistication of user expectations have accelerated this shift in perspective. UXD develops as an complete set of tools that includes features such as research, information architecture, and usability testing, with the main goal of ensuring that digital places not only captivate but also really improve the overall user experience.
This transformation implies an imperative to prioritise usability and impact, understanding and addressing the complex character of our digital interactions in a world where people effortlessly travel between interconnected platforms.
