Web 2.0 introduced interactive features allowing real-time and asynchronous user interactions, emphasizing social networking and user-generated content. This era focused on robust tools, increased storage, and a larger online population engaging in digital interactions. Relationships and social networks became central to online experiences, with features often based on connection degrees. The concept of online communities or ‘tribes’ gained prominence, supporting existing offline relationships. Web 2.0 also saw the evolution of user features and monetization strategies, utilizing the ‘wisdom of crowds’ for content creation and moderation. Contrastingly, today’s landscape shows heightened concerns for privacy and data permanence. Social media has evolved into a more complex ecosystem, with sophisticated integration of social features into user experiences, leveraging advanced technologies. The scope and reach of social interactions have broadened, focusing on personal connections, global engagement, and larger societal conversations.
