Kim Goodwin – Author, Designing for the Digital Age. Design & product leadership consultant and executive.

Kim Goodwin has more than 25 years of work experience in user research and design, 22 years for leading teams and about 19 in teaching design and leadership skills. Kim spent 12 years in leading an integrated practice of interaction, visual, and industrial designer as VP & GM at Cooper. As a consultant, Kim helps clients build their capabilities, ranging from workshops and leadership coaching to hands-on leadership roles. [1]

Kim is an author of a best-selling book, Designing for the Digital Age that published in March 25, 2011 that is available both e-book and hard copy. Editorial Reviews: “Kim is one of the brightest minds in the world of user experience design. Her work on Goal-Directed Design and persona development has set a standard.” ―Jared Spool, Founding Principal, User Interface Engineering. [2]

Kim graduated from a BA from UC Berkeley in 1993 and then joined HelpDesk Corporation as a creative director in 1994 for 3 years. She then joined Cooper as an VP and GM for 11 years and 10 months. She works as a consultant after Cooper till the present. In between, she worked in various roles in PatientsLikeMe for 5 years and 11 months. Kim gives talks at various design events on Journey Mapping, Storytelling by Design, Making Personas Work, Leading UX, etc. [1]

Kim gave a talk on Organization as Designed System in Sweden. She touched on current issues like a spread of misinformation, bias training data, overbooking airplane. She went deeper on the impact of the designed system that had a huge impact on user experience. [3]

List of Kim Talks:

Bibliographies

[1] Kim Goodwin LinkedIn Bio page.

[2] Amazon Kindle store: Designing for the Digital Age: How to Create Human-Centered Products and Services

[3] Kim Goodwin: Organization as Designed System

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2 thoughts on “Kim Goodwin – Author, Designing for the Digital Age. Design & product leadership consultant and executive.

  1. Great overview of Goodwin’s achievements! I do wonder more about the impact of her achievements more than what she did, but I really appreciate that you included links in your bibliography, because it makes it really easy to explore your sources!

    1. Thank you for reading. I think the impact of her achievements is the design guideline that she shares both in her book and talks. It might take sometime before it becomes the foundation in UX design like the rest of the pioneers.

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