Valerie Casey, an Irish-born American product/interaction designer, is also a globally recognized design innovator.
Valerie is Wal Mart’s highest level designer to date. As Wal Mart’s design director, she is responsible for helping the company compete with Amazon and other retailers, from in-store experience to app interfaces to experimental projects. She is an experienced designer and a career shapeshifter who has worked at capital-D design firms (Ideo, Frog, Pentagram), nonprofits (the Aspen Institute, the World Economic Forum, The Designers Accord), and consumer technology companies (Samsung, Magic Leap). She is also known as an excellent design leader who founded the Designers Accord, the coalition of designers, educators, and business leaders working together to create positive social and environmental impact.
Her favorite themes are connecting business and design, design culture, the bias against creativity, system thinking, environmental issues, and social impact, all of which need to be considered by designers. In her speech “The New Normal”, she cited a design case that avoids the terrible consequences of repeated use of disposable needles on people’s lives and health. Indeed, designers should not simply design for the sake of design, but should widen their thinking and vision on the problems that need to be solved, and understand or abide by the professional ethics.
Bibliography
“Valerie Casey | The New Normal”, The Professional Association For Design, 2011, New York, https://www.aiga.org/video-pivot-2011-casey/
“Valerie Casey”, Most Creative Prople 2019, Fast Company, 2019, https://www.fastcompany.com/person/valerie-casey
“Valerie Casey” Linkedin, http://www.valcasey.com/. Accessed 13 Oct. 2020.
I totally agree with your idea! “Indeed, designers should not simply design for the sake of design, but should widen their thinking and vision on the problems that need to be solved, and understand or abide by the professional ethics.” Thank you for your sharing that!