Manifesto: Observation, Reflection, and Innovation

1. Observation
   All great creation begins with observation. If we can’t see the flying birds, maybe we won’t create airplanes. In an interview with human center design, Don Norman proposed that the first step to understanding human needs is not to ask them, but to learn to observe. People are always used to things that feel normal, so observing pain points in life is a great way to begin design.
2. Reflection
   Excellent designers must learn to reflect. Every feedback you receive from users is a clue, leading you closer to treasure. Even if there is no feedback from others, we have to learn to reflect on ourselves, whether it’s our own work or all the existing designs, even if we already think they are perfect. Progress begins here. Reflection enables people to dig deeper and more critically. It also enables people to discover the root of the problem rather than stay in appearance.
3. Innovation
   Innovation is not just about coming up with new ideas. Its success needs observation, reflection, and constant testing. Speculative design tells people that asking questions is sometimes as important as solving them. Is it sustainable? Is it inclusive and can it serve different classes of human beings? What kind of teamwork is needed for its implementation? Designers need to constantly consider these issues in innovation.

I think these three points are a circular process that can form a continuous circle. I use them as a design manifesto to make society and the world better.