Good Design is Good Feeling.

Many Mid-Century designers laid the foundation for visual design as we know it today, some even considered how their designs would be digested and interacted-with by the people who used them. Ray and Charles Eames were among those, designing with both functionality and thoughtfulness collaboratively. They always kept the “big idea” of their work central, by continuously looking critically at their own work. They practiced creating prototypes, multiple interactions and performed tests of their products to improve the experience of the user. The Eames pair designed because it was fun to them. They embraced the problematic challenging points of the process and continued to embody the playfulness they believed was necessary to successful design.

Another designer by the name Karl Gerstner, was a pioneer in what we now use with responsive design. He worked with flexibility among his designs, focusing his attention on an awareness into the user’s point of view. His designs, applications and products all carried a unique style identity that was both flexible yet recognisable all at the same time.

Ladislav Sutnar also considered the user by designing with the goal of creating a simple, more positive user experience. Many common interaction design principles were initially presented and practiced by designers such as Ladislav Sutnar. He considered how the user would view different complex information, which informed him on certain focal points to center the users attention. Along with focal points, Sutnar also used design symbols to guide the user through navigating an application which nowadays are relied upon to create visual hierarchy and elevate a user’s experience. In his design, Sutnar aimed to reduce complexity into simplicity without losing the intensity of the content. He would consider the current problems with a product such as poor navigation or lack of organization and combat those with visual language techniques such as hierarchy and scale. Sutnar was so important to design as he also thought through both the aesthetic appeal aspects but also the descriptive and communicative parts of design.

Design Dreyfuss was also considering interactions between user and product, first by just acknowledging it was a necessary part of the design process. He went on to take the stance that these interactions between product and user should be seamless and not causing frustration. He knew that the intention of a design should surround how the user is going to feel or behave during and after having an interaction with the product. He likely influenced current user research methods through these beliefs and by focusing on how the user feels from the product. He focused on the emotional sides of the user experience, and used that research as a guide to making the entire product better both aesthetically and functionally.