Dreyfuss published The Measure of Man: Human Factors in Design; He pioneered the idea of human factors affecting design. Dreyfus learned about people, their tendencies, their reservations, their ambitions, and their unbridled passions. He used functional through products that people interact with.
Discovering opportunities for rapid innovation is understanding “people,” not “users.” Thus a sound knowledge of psychological principles and research provides a perfect basis for it. The first step is to find requirements to determine user empathy, dissatisfaction, priorities of opportunities and information, success criteria, seeds of innovation, and so on. User empathy skills can be difficult to master, but they can be improved. Therefore, I thought that having critical thinking based on knowledge of human psychology could help for design.
