On one hand, high-quality templates, ready-made design patterns, automation, and artificial intelligence have limited Web design growth. For example, many websites run on different frameworks or services, and many free or paid templates give users quick access to professional-looking designs. This lessens the necessity for specialized web designs. Moreover, Web design innovation has become more challenging due to the well-developed nature of existing user interface elements, which may make further changes seem unnecessary or harmful. Automated Web design tools, which use AI, can sometimes produce better designs than a regular Web designer.

On the other hand, user needs and experience have become more important. Web pages are no longer the main focus of internet experiences; they are now part of a bigger digital product and system. Designers must focus on user research and usability testing, considering the full experience of the product—how people interact with it, its usefulness, and if it creates an emotional connection. User experience (UX) design is user-centered and covers psychology, interaction design, and graphic design. It aims to enrich the overall experience, not just the Web page itself.