The transition from traditional web design to user experience design was driven by technological advancements and a shift toward user-centered approaches. Initially, web design focused on creating functional websites, often prioritizing brand aesthetics and simple interactions. However, as technology evolved to support more interactive and personalized experiences, designers recognized the importance of focusing on the overall user journey, from accessibility to emotional engagement. UX design emerged to address these needs, emphasizing empathy, usability testing, and iterative design based on user feedback to ensure more intuitive, inclusive, and enjoyable digital experiences. This shift also mirrored broader changes in business strategies, where providing a high-quality user experience became key to customer retention and satisfaction.