Xerox Star, laid the groundwork for modern computing. Xerox was highly advanced for the technology of its time, being the first computer to incorporate GUI. With this, the development of visual and interaction design emerged as a result, using icons and symbols to convey particular functions. This captivated the attention of tech’s biggest pave makers including, Steve Jobs, founder of Apple. He foresaw Xerox’s ability to become a personal asset, a potential integration to people’s daily lives. This changed the use case of computers. Once where computers were intended for number crunching and scientific research, gradually morphed into a platform to create, design, and complete everyday tasks. Though Xerox Star was financially inaccessible for most people at the time, the foundations of Xerox developed into an everyday necessity for millions through Apple’s direction. Yes, Apple products have also been consistent with its high prices, though it is important to acknowledge that the digital zeitgeist has shifted, the need for computers and technology has become essential. Apple has actually made computers “Affordable” compared to Xerox’s original price of $16,000, a factor of its commercial failure. Though what I found most interesting about Xerox is how a handful of our current tech leaders emerged out of Xerox and have used their knowledge to create the multifaceted tech industry that exists today. Essentially, Xerox built the tech industry and it is important to note that Xerox Star was not only a groundbreaking innovation for computing, it was a life altering invention that has moved us towards a tech reliant society.