The shift from web design to user experience design occurred with the evolution of technology and the interactivity and complexity of the web. Early web design focused primarily on the visual as well as listing the boxes and all the features that were intended to be presented. Of course, as websites and applications grew in size, complexity and user expectations, people started to become more user-centered. After all, people are at the center of it all. UX design not only addresses the visual and functional aspects of a product, but also ensures that the user’s psychology is met throughout the process of using it. Combining usability testing, user research and psychology.

This shift began in the late 1990s and early 2000s with the introduction of user-centered design and the rise of interactive websites. Another important turning point was the birth of the smartphone around 2007. Such a large market demand and population base led designers to focus more on usability, accessibility and cross-device experiences.