The shift from web design to user experience design (UX design) is driven by a number of factors. With the advancement of the Internet and technology, the complexity of websites has increased, and traditional web design is no longer sufficient to meet the growing needs of users.


Users have higher and higher expectations for digital products. They not only want websites to be beautiful, but also want them to be easy, fast and barrier-free to use.


Modern design principles focus more on user-centered methodologies and emphasize understanding user needs and behaviors. User research, testing and data-driven design have become key, pushing design from a static approach based on interfaces to experience design that focuses on user behavior and feelings.


Improving user experience can directly affect business results, such as increasing conversion rates and user satisfaction. Companies recognize that investing in UX design is an important strategy to improve the competitiveness of products and services.


UX design integrates multiple disciplines such as psychology, human-computer interaction, information architecture and visual design, making it an overall design field that goes beyond the traditional scope of web design.

In summary, the evolution of user needs, technological advances and changes in the business environment have all contributed to the shift from web design to user experience design.

Shuoning Liang