Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the principles to organize content on websites and other interfaces so it is aesthetically pleasing and easy to understand.

Gestalt Principles has the following basic rules: Common Fate,Symmetry and Order, Similarity, Pragnanz, Invariance, Figure/Ground, Multistability, Continuity or Continuation, Common Region, Closure, Emergence.

Fitts’ Law states that the amount of time required for a person to move a pointer (e.g., mouse cursor) to a target area is a function of the distance to the target divided by the size of the target. Thus, the longer the distance and the smaller the target’s size, the longer it takes.

Based on Fitts‘ Law, some standard interface elements such as the right-click pop-up menu or short drop-down menus have had resounding success, minimizing the user’s travel distance with a mouse in selecting an option—reducing time and increasing productivity. Conversely, long drop-downs, title menus, etc., impede users’ actions, raising movement-time demands.