I remember the time I got my first iPad pro. I beg my parent to got me an iPad instead of a smart phone, because I was so attracted by the iPads displayed in the Apple Store. For the child me, the design and features of iPad in the store is more appealing than an iPhone.
Why iPhone and iPad are so popular when the times they released? As a Z generation child its human center design is so fine, that we are gradually used to these natural control technologies. Their multi-touch interface replaced clunky buttons, more customize allows making technology more adaptable to individual needs, so they became extensions of our identity.
Apple are always advance on design technologies fluid.
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