I think the iPod and iPhone are the pioneers of the technological transformation that has revolutionized the way people connect with technology, making devices more personal, portable, and ushering in a new era of touchscreen interaction. While phones had evolved from “big brothers” to smartphones like Nokia before the iPhone, these devices relied on physical keyboards and complex operating logic. The iPhone’s full touchscreen design and intuitive gesture operation completely subverted the industry standard, and almost all mobile phones began to move closer to the direction of screen and convenience.

From today’s point of view, this trend of convenience and screen has not stopped, but is constantly extending, such as from mobile phones to tablets, smart watches and even smart homes. The iPod and iPhone were not only technological breakthroughs at the time, but also watershed in the world of design. They have made interaction design more user-friendly and emotionally connected, driving the transformation of technology from “function-oriented” to “experience-oriented”.

Apple was really a treasure brand for human beings, and people-oriented innovation drove consumer sentiment to buy.