As interaction designers, we have an ethical responsibility to ensure the technologies we create are not just functional but also serve the greater good of the people who use them. With AI becoming increasingly integrated into our designs, this responsibility grows even more critical. AI-powered systems can offer incredible benefits, but they can also amplify biases, compromise privacy, and erode trust if not designed with care. Our job isn’t just to make interfaces attractive or efficient—it’s to build systems that respect users’ autonomy, protect their data, and foster transparency in how decisions are made by AI. For instance, we need to think critically about how algorithms might unintentionally favor certain groups over others and take steps to prevent harm.

Another key responsibility is ensuring that users truly understand the AI systems they’re interacting with. Misleading designs—like chatbots that appear human or AI-powered decisions that lack clear explanations—can confuse users and reduce accountability. We must advocate for clarity, providing users with the tools and information they need to make informed decisions. This includes building in explainability for AI systems and designing safeguards that empower users to challenge or opt out of automated decisions when necessary. At the heart of ethical interaction design is empathy: creating with the end user’s well-being, dignity, and humanity in mind. By doing so, we not only create better products but also contribute to a healthier, more equitable society.