Web 2.0, the second generation of internet, is characterised by interactive and user-driven platforms.

There are many interactions that is needed for 2.0 today. One example is user-generated content. For example, Youtube is one of the most popular platforms that allow users to create and share their own content, and the information and content of it given to the users is highly customized. For example, users are allowed to make the choices to set up their preferred content, liked category, subscription, and so on. This creates not only a video platforms that people could share their work, but also allows the social media engagement. Other than Youtube, Facebook, Twitter, and similar platforms all introduced profiles, posts, likes, comments, and friend/follower connections. Encouraging people to be socialized and highlight/show one’s friendship group even leads the users to connect or be connected more. Another example is Dynamic Web Pages. AJAX and JavaScript-enabled real-time updates, like notifications or live feeds, without reloading pages. The other tools, like Collaborative Tools, make features like Google Docs or Wikipedia allowed multiple users to edit and contribute simultaneously.Also, the E-Commerce Integration also let User reviews, personalised recommendations, and social buying emerged.

In a comparison with today, today’s web is very different from Web 2.0, thanks to new technology and smarter systems. Unlike Web 2.0, where companies controlled most data, today’s web uses blockchain and decentralised apps to give users more control and security. Artificial intelligence makes online experiences more personal, with tools like chatbots and smart recommendations.