In Web 2.0, it is an excellent shift from users reading about the online context to a more interactive form, writing down your comments or even community, so the interactions would be more collaborative form other than in earlier versions as if people are reading the book online as access to gain knowledge from the Internet. At the same time, technology is developed enough so that users can interact online with people they might never meet in their lives, meet someone with similar interests, and build a community.
This is especially true when people build their online profiles so that people can meet them in person because it creates a sense of who they are and how they want to be seen by other people. Hence, the interaction of identity patterns comes to the stage in Web 2.0. The user avatar will represent themselves in specific roles online, while the profile could be a live photo of themselves.
Furthermore, to build a more connected community on the Internet, it needs to create deeper connections between users so the buddy list can list connections with status and availability. Those interactions enhance users’ experiences when they go online, and they will think the interactions are necessary to inform their everyday communication between partners. The interactions include giving feedback to the reviewers and likes. It encourages users to use the platform actively as well.