Firstly, current web technology is advancing, capable of achieving techniques that were previously impossible. These technologies can improve user experience significantly. Moreover, with today’s technological advancements, virtually everyone can access the internet, unlike before when the cost of these technological products was prohibitive. This leads to higher expectations when we use websites or applications; during the use, we evaluate whether the interaction is convenient or logical. Secondly, more tech companies are entering the market. So, if they want to stand out among many companies, they must use websites that are better looking or more convenient and practical. This way, users will find their products or software useful and use them frequently. Now, there is data analysis on users, which can also help designers design around users. They can understand what users like through data, rather than designing based on their feelings.
